MARKET RESEARCH



This presentation shows my extensive research into my chosen magazine genre. Two of the magazine companies chosen in this presentation are extremely similar to how i will market my magazine as well as the design of my magazine. Both of these magazines are known for a high use of red. The colour red is also highly associated with 'blood' and 'terror' and is well linked to the Hip-Hop genre and era. My magazine will therefore have a high use of red as it is then clear what kind of audience i am targeting ( those who listen or share an interest for the Hip-Hop and rap genre).

Both of these magazines have worked with Rap LEGENDS. This is clear because of the use of celebrity endorsement which is always used on every single issue released by these two companies. My model is also a rap artist and well known. This will be a good use of celebrity endorsement as my audience will feel a sense of 'safety' and 'reassurance' when purchasing and coming across my magazine as they're familiar with the artist. I will therefore be attracting my model's fans and many other potential customers (audiences).